Product Information:

Diversity Awareness Profile Self Assessment

Regular Price: 
27.95 CAD
Code: 1910
Karen M. Sinson

Most people don’t sit down at their desks and make a mental plan to discriminate, judge, or isolate their colleagues. Even so, these behaviors still exist in today’s organizations. Understanding the presence of these biases is the first step to recognizing that diversity brings many advantages.

Here is the self assessment that’s helped millions of individuals in organizations improve working relationships among diverse co-workers and customers. How so? The Diversity Awareness Profile, commonly known as “DAP,” is a powerful 24-item assessment that helps people to:

  • Increase their awareness of the perceptions they have of others
  • Assess the behaviors that most influence interaction with others
  • Modify behaviors to build respect for others

Based upon data gathered from focus groups, interviews, and thousands of diversity training sessions over the past twenty years, the assessment provides individuals with a Diversity Awareness Spectrum comprised of five categories of awareness:

People in this category do not realize they exhibit biased behavior.

People in this category are aware of their biases and prejudices and are aware that their behavior offends others.

People in this category are aware of biases in themselves and others. They are working on their known prejudices, but they are reluctant to address inappropriate behaviors by others.

Change Agent:
In this category, people are not only aware of biases in themselves and others – they also realize the negative impacts of acting on those biases.

People in this category are constantly aware of any behavior that seems to be biased or prejudiced, and they confront others strongly.

Use the Diversity Awareness Profile to:

  • Kick start a diversity training program
  • Improve upon an existing program
  • Gauge diversity awareness and the necessity of action within your organization
  • Transform your diverse workforce from a liability to a strategic advantage

The DAP will be invaluable to your employees by helping them to:

  • Become more aware of their behaviors and actions, whether obvious or subtle
  • Evaluate and understand how their behavior can affect a person of a different culture, gender, or ethnic background
  • Modify their behaviors and find the path toward respect for all people

How To Order

Send an email or completed Order Form to us at or give us a call toll-free
at 1-888-889-2184. Additional information and shipping rates can be found